The Messaging Times

I’d like to take this time to applaud all non-profit organizations out there trying to make a difference rather than a profit on the goods and services that they provide. Rather than trying to please shareholders, they focus on helping people. For-profit companies could learn a lot from them, even if their primary objective is a fiscal... Read More →

Are your email marketing campaigns keeping pace with modern times? Do your recipients have to wade through four paragraphs of information to get to the point? Too long, did not listen. Are you using language that could be found in an old Sears and Roebuck catalog? Be a l33t and  pimp your content — step up to the 21st century shorty. ... Read More →

By default, GroupMail is set to process messages over Port 25. Sometimes, mail servers use other ports. Gmail, for example, uses Port 587 – as do a number of other providers. To change the SMTP Port settings in GroupMail, click on “Tools”, “Account Manager” and “Modify” to edit the settings of your... Read More →

Ten years ago, I stood before fifty young software localization workers during a staff meeting in our Irish office. “We’ll need to work late this week” I announced. Sure enough, at least half of the office worked several hours extra each day that week to meet a project deadline. There was no overtime pay or other financial... Read More →

Email Marketing is pretty complicated business. When you start communicating with any large audience, there are so many things to consider. Who are you communicating with? What is the objective of your communication? What style of presentation will you use? What are your main points? What action do you hope your audience will take? How will... Read More →