EVEN WITH ALL OF THE TRICKS AND SHORT-CUTS to search engine optimization (SEO) available today, organic content is still king. Recent studies confirm the importance of organic, content-rich search engine listings.
“Over the past three years, independent research has consistently confirmed that search engine users tend to click on the center column organic (free) results far more often than on paid ads. Earlier this year, search marketers benefited from a number of published studies that clearly demonstrate the higher value of organic placements.� Full Article: WebPro News
With so many approaches to optimizing search engine placement available today, we often overlook the importance of providing good, old-fashioned, relevant content as the cornerstone of our SEO strategy. Let’s face it, as Search Engine users ourselves, we want the meat of content when looking for information. And no matter how crafty SEMs might be, you can’t fake meaty content.
Janeth. Great start on highlighting a PPC campaign! Your on the money about the effort required. Unfortunately, many people feel that PPC is the one-pill remedy. If only it were so easy! A good emarketing strategy will test different campaigns across multiple platforms. It should never be an either/or situation.
The importance of organic anything today is that it is the cornerstone of interactive marketing, which is demanded more and more by prosumers. Good marketers will engage with their market, listen to them (using email, surveys, blogs, forums), open dialog and share industry expertise. And that requires and organic touch.
Thanks for sharing your great piece on PPC.
All the best
Tom
I’ve been looking into doing PPC and it takes a lot more work then most people think.
I started writing down the information on doing PPC here http://www.ranked1.net/Optimizing-AdWords.php.
To do it right takes as much work as it would to rank the page.
I agree that organic SEO is king, but its a time taking process, while PPC will give you instant results, it depends on the advertiser how long his business can wait. Organic SEO should be an ongoing process for all webmasters all the time, PPC should be used every now and then to give a kick.
http://www.boostranking.net
The meare fact of posting to a blog like this (if published..)
will increace organic search engine links to the site concerned
and help is popularity! and some people may find the factual content interesting as well as the movie script.
http://www.ssrichardmontgomery.com