THE NY Public Library, together with the Online Publishers Association, is hosting an interesting exhibition which contrasts advertising vehicles over the last 200 years. Ads from print, radio, television and the Internet are featured side by side, showing the evolution of advertising across different mediums.
“What does a Coke ad look like online in 2002? No more “pause that refreshes” (print, 1929) or “real thing” (television, 1969). On the screen you see a horizontal straw that slowly fills with dark liquid and bubbles. After a few seconds, the straw slowly becomes clear again. It is beautiful and purely visual.
That is the major difference. With radio and, oddly enough, even with television ads, the humor is largely verbal. With online ads, the wit is almost always visual. In this way they have the most in common with their oldest cousin, print advertising – another medium that doesn’t have a captive audience and must therefore rely on grabby graphics.â€?
Full Article: NY Times (you might have to register to view articles)
One online ad showcased at the exhibition shows an endless flow of milk pouring into a cup of Pilão coffee This demonstrates the visual potential of Internet advertising. The World Wide Fund, an environmental non-profit agency was also represented. Here is a good example of the use of interactivity in one of their ads:
Experience Being a Wild Bird
To see more award-winning online ads, go to: One Show Interactive
