Word-of-Email: Spreading the News (especially if it’s funny)

ACCORDING TO A RECENT Sharpe Partners Study on viral marketing, it is reported that nearly 90 percent of US Internet users forward information to others via email. The decision to forward content via email is based on the content itself, with humorous emails spreading the most:

What Internet Users Forward by Email:

1. Humorous material (jokes, cartoons): 88 percent
2. News: 56 percent
3. Healthcare and medical content: 32 percent
4. Religious and spiritual content: 30 percent
5. Games: 25 percent
6. Business and finance content: 24 percent
7. Sports and hobbies: 24 percent

For email marketers, occassionally sending an appropriate industry-related cartoon or joke in tune with your target audience might be very beneficial.

Tags: emailmarketing messagingtimes viralmarketing marketing humor