Comments on: Bebo Buzz http://www.messagingtimes.com/2006/03/20/bebo-buzz/ email marketing, mailling list and newsletter software Mon, 06 Feb 2012 20:06:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom O'Leary http://www.messagingtimes.com/2006/03/20/bebo-buzz/#comment-92 Tom O'Leary Tue, 21 Mar 2006 14:21:46 +0000 http://www.messagingtimes.com/blog/?p=178#comment-92 I agree that there are certainly different markets for social networks, as you refer to Dmitry. I suppose that social sites for younger Internet users gain popularity by buzz much more than business-related networks do. The popular teens set the trends for their peers, in fashion, music and social networking. I wonder how sites like MySpace and Bebo find these influencers in the teen marketplace? There must be links to gaming and other popular product channels already with 'cool' teen consumers invested. Any marketing or advertising professionals out there who can give us some practical insight into how buzz is strategically propelled into a market? Are invitations to such sites sent out to top posters on existing sites, for instance? I agree that there are certainly different markets for social networks, as you refer to Dmitry. I suppose that social sites for younger Internet users gain popularity by buzz much more than business-related networks do. The popular teens set the trends for their peers, in fashion, music and social networking. I wonder how sites like MySpace and Bebo find these influencers in the teen marketplace? There must be links to gaming and other popular product channels already with ‘cool’ teen consumers invested.

Any marketing or advertising professionals out there who can give us some practical insight into how buzz is strategically propelled into a market? Are invitations to such sites sent out to top posters on existing sites, for instance?

]]> By: Dmitry Linkov http://www.messagingtimes.com/2006/03/20/bebo-buzz/#comment-90 Dmitry Linkov Tue, 21 Mar 2006 06:51:00 +0000 http://www.messagingtimes.com/blog/?p=178#comment-90 Tom, That's a good questions. For me it was always interesting, why people use one service and don't use another. For example two identical services livejournal.com and greatestjournal.com - the second one is more rich but the first one is leader! Why? Not so long ago there appeared www.multiply.com and there was a little buzz about it (because it really differs from another ones) but it haven't last long. I can say that for Russian audience the livejournal.com is the leader. For international - myspace. For business - linkedin.com. bebo.com - i don't know. Logically I can say that it's better than myspace because it's more simple. And maybe the increase of young internet users (because of some demographic factors - I think there are some) will help it's popularity? These are just my reasonings, what do you think? Tom,

That’s a good questions. For me it was always interesting, why people use one service and don’t use another. For example two identical services livejournal.com and greatestjournal.com – the second one is more rich but the first one is leader! Why?

Not so long ago there appeared http://www.multiply.com and there was a little buzz about it (because it really differs from another ones) but it haven’t last long.

I can say that for Russian audience the livejournal.com is the leader. For international – myspace. For business – linkedin.com.
bebo.com – i don’t know. Logically I can say that it’s better than myspace because it’s more simple. And maybe the increase of young internet users (because of some demographic factors – I think there are some) will help it’s popularity? These are just my reasonings, what do you think?

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