Article: Newsletter Subscriptions – Do you have permission?

Newsletters are a very effective way of staying in touch with your contacts and customers. But when your design is done, your content is clean and you’re ready to publish; it still takes some time to gather a readership. Recently, I was asked if it would be okay to send a newsletter subscription invitation to an existing email list. Well, it depends. Read Newsletter Subscriptions: Do you have permission? to find out why it’s not so clear.

Oh, and if you want The Messaging Times newsletter, which will contain a special edition editorial about modern communication each month, send me an email at tom@messagingtimes.com

tags: newsletters email marketing subscriptions lists GroupMail email lists

About Tom O'Leary

I am a vegetarian VP of sales and marketing and brand ambassador for GroupMail, the award-winning email marketing software that is loved by awesome people in over 160 countries around the world. I <3 canoeing, kayaking, hiking, beach combing, going on road trips and planning the (wildly anticipated) annual All-Night-Stay-Up-Night with my daughters!

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