Newsletters are a very effective way of staying in touch with your contacts and customers. But when your design is done, your content is clean and you’re ready to publish; it still takes some time to gather a readership. Recently, I was asked if it would be okay to send a newsletter subscription invitation to an existing email list. Well, it depends. Read Newsletter Subscriptions: Do you have permission? to find out why it’s not so clear.
Oh, and if you want The Messaging Times newsletter, which will contain a special edition editorial about modern communication each month, send me an email at tom@messagingtimes.com
tags: newsletters email marketing subscriptions lists GroupMail email lists
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[...] For more on the permission side of email marketing, read Newsletter Subscriptions: Do You Have Permission? [...]