Just added a new article to the library. I hope that you find it useful.
Leading desktop bulk email software, like GroupMail, allows users to send and manage personalized, dynamic HTML or Text email messages to groups of an unlimited size. A desktop bulk email solution is not only an effective way to communicate with large groups, but it can save you a bunch of money too, because unlike web-hosted solutions, there are no recurring monthly or per-email costs to run your campaigns. BUT (and notice that it’s a big but) while desktop bulk email software is designed to process large volumes of messages quickly, the success of your delivery is dependent upon your ISP’s email policy and mail server capacity. To that end, in order to be effective with a desktop solution, you must align yourself with an ISP that supports your list size.
Larger, home-based or free ISPs generally have stricter email policies with limitations on how many emails can be sent 1) at a time, and 2) per day. This is understandable because they have a large base of customers and limitations are necessary to ensure that all customers can get their messages sent out without delay. Many of these ISPs have business accounts available which will increase the limits for business users…continue reading
Your ISP choice will ultimately determine if your email marketing efforts are a dream or a nightmare. The good thing is, the choice is completely yours. I hope you choose well.
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