64 Percent of Key Decision Makers Read Your Email on Their Phone

MarketingSherpa reports that a majority of key decision makers in business read their email on handheld devices:

Ready to hear the horrible truth? 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new MarketingSherpa data. And, chances are, your email looks downright awful…continue reading

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Recently, we discovered that only 9 percent of mobile customers read email on their phones. But the study also showed that those who do are high earners. So if the objective of your next email marketing campaign is to get a response from the top-level of an organization, make sure that you test your email across various mobile clients (i.e. Blackberry, iPhone, Treo, etc.)