More and more of us are using mobile devices to send and receive email. Although costs associated with the full featured mobile toolkit are still a bit steep for non-executives to justify; key decision makers on your email list are likely to read your message on a handheld device. As costs to go mobile come down, more of us will join them in doing that.
What does this mean for email marketers? Anne Holland from MarketingSherpa explains:
“…Have you ever actually looked at your own company email newsletters, email blasts or other emailed letters on a mobile device? If you use HTML for nearly anything — especially for graphics, such as your logo and other headers that appear near the top of the email — then your email message looks AWFUL on a BlackBerry…” continue reading
It certainly isn’t too early to begin testing your email design on mobile devices. If you don’t have your own iPhone yet (I wish!), you probably know some privileged shiny-object owner who would be willing to be a tester for you.
