An effective landing page bridges a click to a conversion. Even if your carefully crafted email message results in remarkable open and click-through rates; your campaign can fail if your landing page falls flat. The first thing to check is that all links in your message are working properly and directing recipients to exactly where you want them to land after clicking. After that, it really comes down to designing a page that makes it easy for your visitors to take the action that your message inspired.
Web Pages That Suck provides daily examples of how not to design your landing page. Make sure that you check out their checklists for designing bad websites as well.
Ironically, I find their site to be a bit clunky as well, even though it contains some great content. The placement of the Google Ads just isn’t working for me.
