Google is helping their customers to synchronize their Gmail inbox with other devices used to access email.
“…As we roll out the feature over the
next couple of daystoday, you will be able to use Gmail at work, in your car, or just about anywhere on any device, and actions you take will be automatically synced with Gmail on the web (and remember it works the other way too: anything you do on the Web will be seen on your phone or in your mail client). Just click the “Forwarding and POP/IMAP” tab in your Gmail “Settings” and turn it on. (Psst. If you don’t see the “IMAP” in the “Forwarding and POP/IMAP” tab, then check back soon. We are giving it to users as fast as we can)…”
For more information, read Free IMAP for Gmail
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[...] Gmail’s offer of IMAP this week was welcomed by many of its customers. It may even cause a surge in new Gmail accounts as more and more online communicators are going mobile and desire synchronization across various devices. So what does all of this mean to email marketers? Earlier this month, at ClickZ’s Email Marketing Event, Jeanniey Mullen from the Email Experience Council (EEC) shared a forecast that by 2009, 60 percent of emailers will be reading their email on mobile devices. So the timing for Google’s IMAP is great. [...]