http://www.messagingtimes.com/2007/10/24/google-to-offer-free-imap-today/ email marketing, mailling list and newsletter software Mon, 06 Feb 2012 20:06:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.messagingtimes.com/2007/10/24/google-to-offer-free-imap-today/#comment-92441 What Does Google’s IMAP Offer Mean to Email Marketers? : The Messaging Times Sat, 27 Oct 2007 02:31:17 +0000 http://www.messagingtimes.com/blog/?p=1197#comment-92441 [...] Gmail’s offer of IMAP this week was welcomed by many of its customers. It may even cause a surge in new Gmail accounts as more and more online communicators are going mobile and desire synchronization across various devices. So what does all of this mean to email marketers? Earlier this month, at ClickZ’s Email Marketing Event, Jeanniey Mullen from the Email Experience Council (EEC) shared a forecast that by 2009, 60 percent of emailers will be reading their email on mobile devices. So the timing for Google’s IMAP is great. [...] [...] Gmail’s offer of IMAP this week was welcomed by many of its customers. It may even cause a surge in new Gmail accounts as more and more online communicators are going mobile and desire synchronization across various devices. So what does all of this mean to email marketers? Earlier this month, at ClickZ’s Email Marketing Event, Jeanniey Mullen from the Email Experience Council (EEC) shared a forecast that by 2009, 60 percent of emailers will be reading their email on mobile devices. So the timing for Google’s IMAP is great. [...]

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