Gmail’s offer of IMAP this week was welcomed by many of its customers. It may even cause a surge in new Gmail accounts as more and more online communicators are going mobile and desire synchronization across various devices. So what does all of this mean to email marketers?
Earlier this month, at ClickZ’s Email Marketing Event, Jeanniey Mullen from the Email Experience Council (EEC) shared a forecast that by 2009, 60 percent of emailers will be reading their email on mobile devices. So the timing for Google’s IMAP is great.
For email marketers, it is important to test email designs for compatibility with Gmail and mobile devices. Many .coms on your list might actually be reading your message on a mobile device that is synced to a Gmail account. Luckily, a recent Dot Email poll shows that Google enjoys the best email delivery rates for senders.
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