Email Marketing Metrics: What are You Measuring?

Posted on November 16, 2007 by Tom O'Leary

EmailStatCenter.com has released results from its First Annual State of Email Metrics survey. The survey takes a look at what email marketers are measuring, the challenges that they face and plans for 2008.

“…While click-throughs and deliverability are essential metrics, it was surprising to find metrics which tie directly to financial return such as ROI, conversion and revenue lower in the rankings,” said Simms Jenkins, founder of EmailStatCenter.com…” continue reading

For information about available analytics tools to help you measure your own campaigns from click to conversion, read Mastering Metrics: From Click to Conversion.

About Tom O'Leary

I am a vegetarian VP of sales and marketing and brand ambassador for GroupMail, the award-winning email marketing software that is loved by awesome people in over 160 countries around the world. I <3 canoeing, kayaking, hiking, beach combing, going on road trips and planning the (wildly anticipated) annual All-Night-Stay-Up-Night with my daughters!
This entry was posted in email, email marketing, emarketing, GroupMetrics, Infacta, Marketing, metrics, newsletters. Bookmark the permalink.

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