The Messaging Times

email marketing, list management, metrics and the world

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RT : A local bakery just posted photos on their FB page of a cake shaped like a Sierra Nevada six pack of Pale Ale. [love it!]

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ReturnPath’s SenderScore Certified whitelisting stamp has been accepted by a host of email gatekeepers as a recognized sender reputation credential.

“…Receivers that accept the Sender Score Certified whitelist include, among others, Windows Live Hotmail, Time Warner Cable, GoDaddy and soon Yahoo!. Sender Score Certified also covers thousands of businesses using filtering solutions from Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark. Cloudmark is the latest e-mail spam filtering provider to choose and fully integrate Sender Score Certified. Cloudmark’s North American ISP customers include Earthlink, Comcast, Cox Communications, Charter, Telus and Cincinnati Bell…” continue reading

While individual email authentication services still fall short of a standard, one-size-fits-all solution for getting legitimate email delivered consistently to opt-in recipients; Sender Score Certified seems to offer a one-size-fits-most approach. If you’re considering the use authentication services to help increase your email delivery rates, you might do worse than talking to ReturnPath about the process to become a certified sender with Sender Score.

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