Verifying yourself as a legitimate sender of email is becoming more and more important for email marketers. The truth is, the processes to authenticate yourself are varied and, well, quite confusing. Return Path helps to clarify the issue in their post today, Trust in Email Begins with Authentication by providing a link to a new white paper that attempts to make things clearer.
“…We hope that this effort will raise the level of debate within the email industry, and lead to faster adoption of authentication technologies. Sender authentication will not, obviously, solve spam — it has very little to do with spam, in fact — but curtailing the bad guys’ ability to send messages that look like they’re from your bank or other trusted institution will certainly help…” continue reading
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