Some emailers choose to send text-only emails as a way to avoid the rendering ruts that HTML messages often get stuck in. Apparently, text-only emails need to be tested and tweaked as well. Mark Brownlow at email-marketing-reports illustrates some problems that text-only senders might encounter.
“…later versions of Outlook don’t respect the hard return. Instead, they read each paragraph as one long line. Messy and unreadable when viewed in a wide window…” continue reading
Variety is the spice of life. But sometimes I think that life would be so much easier if we all used the same tools so that we wouldn’t have to deal with the frustrations of email rendering.
Unfortunately, there aren’t any uniform standards for email client developers to adhere to. They more or less have free reign over how their applications render HTML. We’ll get there yet!
or perhaps if all tools were created equally, and respected the standards they are supposed to implement, we could still have variety and correct email rendering!