The Email Standards Project is working hard with email client developers and the design community at large to improve web standards support and accessibility in email. Email marketers understand how difficult it is to get their lovely HTML messages to render successfully across various email clients. What looks good in a Yahoo inbox might not look so good in Gmail and vice versa. It shouldn’t be so difficult, but it is because there are no standards in place.
Here is the clever plea to Gmail (and other email client developers not yet on board) from the Email Standards Project. Spread the word.
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