eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings:
- Only 31 percent of those surveyed use double opt-in during subscriptions
- Most email marketers offer low cost, high impact incentives for subscribing (i.e. access to premium content, etc.)
- 90 percent of email marketers do not do exit interviews with people who unsubscribe (i.e. to find out why they unsubscribed.)
- 30 percent of marketers don’t share opt-in details with other systems (i.e. CRM databases, etc.)
- 65 percent of marketers don’t share opt-out details with other internal systems.
For the full report, read The Cradle and The Grave (.pdf)
very helpful