Normally, the email subscription process is pretty standard. A visitor comes to a site, they see a link to opt-in to a newsletter, fill out a short form and leave. What would happen, I wonder, if you asked each subscriber if they wanted to tell a friend about your website, blog or newsletter before leaving though? Something tells me that it might very well increase the number of visitors and, ultimately, subscribers.
The most effective marketing is word of mouth. Referrals from friends work because those who receive the invitation trust the person sending it. So they are more likely to visit the link and consider it to be relevant to them. Their friend sent them after all.
The problem is, Send-to-a-Friend (STAF) forms aren’t easy to create unless you know some code.
Well, that used to be the case anyway.
Now, yourtellafriend.com makes adding a referral mechanism to your subscription process easy. In only a few minutes, I was able to create a form ready to use in a subscription process. Of course, not every subscriber will refer a friend, and not every friend invited will become a subscriber. But the odds are that your subscription rates will increase if each subscriber tells others about your site or offer.
For more information, watch a short introductory video about Your Tell a Friend
* I have no affiliation with yourtellafriend.com. Just happened to find their site last week.
Comments
No Responses to “Leveraging Your Email Subscription Process”