One way to decrease your unsubscribe rates is to offer email-only discounts. I received one from Overstock.com today as an example.
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Email-only sales add value to your message because they provide an offer that is only available to those receiving the email. This will serve to persuade recipients to stay on your list and, more importantly, read your messages to see what’s on offer each week or month. Of course, this will only work if the email-only offers that you provide are attractive enough to your recipients so that they look forward to receiving them.
What special offers do you provide to your email customers?
If you don’t provide email-only offers, why not?
