Far from becoming shadowed by new communications technologies, email continues to be the preferred choice of adult Internet users in the United States.
“…Two-thirds of adult respondents said they preferred e-mail for communicating with businesses. Just as many—and this is the important part—said they expected to still prefer e-mail five years from now…” continue reading
That doesn’t mean that those same ‘adults’ want to receive unsolicited email. Modern email recipients want choice and control of message content and frequency. While the core technology of email might not have evolved much in the past 20 years, best practices have; with permission marketing being embraced by reputable brands in line with the evolving demands of email recipients.
Email marketing applications have evolved, however; and now offer powerful group management tools, message filtering capabilities, complex persoanlization, RSS and SMS integration and more. For more information, read The Evolution of Email.
