Last year, I wrote an article about different metrics that are used to measure the effectiveness of email marketing campaigns. I stopped short from discussing how to track conversions using web analytics tools.
“…One thing that all marketers share is their penchant for measuring things. How many people responded to a certain creative campaign? Did more people click through on our email newsletter after we changed from HTML to text? What was the conversion rate on our new landing page? The bottom line is that measuring the results of marketing campaigns is important; and not just to marketers.
Here are three different measuring sticks that you can use to keep track of how effective your marketing campaigns are, from initial click to ultimate conversion…” continue reading
Russell McDonald from iMedia Connection picks up where I left off by explaining more specifically how web analytics tools can be used to provide relevant measurements for the conversion activity of your email campaigns.
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