The Messaging Times

email marketing, list management, metrics and the world

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RT : Irish mass emailing software outfit Infacta has a new version of their very affordable/usable Groupmail out

Knowing how many (and which) recipients opened your message and clicked on your links can be very useful information. These metrics can help you to improve future response rates and target recipients who showed interest in your last campaign. GroupMail customers with a GroupMetrics account can add open rate counters and tracking links to their campaigns right from within GroupMail.

Do you want to start measuring the effectiveness of your email campaigns?

If so, read Add GroupMetrics Integration to GroupMail

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