Email subject lines influence recipient behavior. If your subject line contains something that is interesting or relevant to the recipient, there is a much better chance that it will be opened. Dr. Mark Brownlow has a nice piece on the subject. Here are some more posts which discuss the importance and email subject lines:
“…Every email marketer strives to optimize her results with each campaign. There is nothing more frustrating than investing your time and effort to send a great message to a strategically targeted list and being met with open and click-through rates below expectations. So how do successful email marketers get their customers to open the message, click on the link and take action?..” continue reading
“…Good microcontent writing is more essential today than ever before. Recent studies show that Internet users spend as little as 50 milliseconds scanning a website before deciding whether it is of value to them or not. We scan our emails quickly looking for relevance in the subject lines, check menu bars on websites for the information we need and click on links that appear to be lead us to where we want to go…” continue reading
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