If you have Hotmail, AOL, Yahoo and Gmail recipients on your email list and are tired of pulling your hair out because your messages end up in their junk or spam folder (or not arrive at all,) there are things that you can do to improve delivery rates (and save your scalp):
- Implement DomainKeys Identified Mail (DKIM) to certify your sender identity and avoid secondary filters.
- Apply to be on Windows Live Hotmail’s Safe Sender’s list and feedback loop
- Apply to be on AOLs Safe list, CertifiedEmail and feedback loop.
- Find information, best practices and tips for getting email delivered to Yahoo recipients.
- Request that recipients add your email address to their contact list or whitelist utility in Hotmail, AOL, Yahoo and Gmail.
Work with ISPs and email providers, not against them.
Thanks for pointing that out Matt. I should have mentioned that it’s not an internal Safe Sender process.
Regarding the addition of permission email; this list was composed for legitimate senders using permission-based practices who are having problems reaching their subscribers because of the robust filtering used by these email providers.
Surely those not using to permission-based practices don’t read this blog. They probably wouldn’t like what I have to say most of the time ; )
Thanks for stopping by.
Tom
For #2 – the feedback loop is for sure Hotmail’s, but they uses a service managed by Return Path, called Sender Score Certified.
Also how about adding another bullet:
6 – Send only permission based – OPT-IN or COI – email, that is relevant and highly useful to your subscribers.
Cheers!
Matt V
@EmailKarma