To maximize the response rates for your online surveys, it is important to make each question relevant to each respondent. If your survey doesn’t appear relevant to a respondent, there is a good chance that she will lose interest and abandon the survey.
One way to ensure relevance is to incorporate skip logic rules in your online survey design so that those questions not applicable to a respondent (because of gender, age, location, etc.) will be filtered and not displayed to that particular respondent. This will lessen incidents of survey fatigue and frustration and, as a result, increase response rates. To learn more about how skip logic makes online surveys more effective, read Using Skip Logic in GroupSurveys.
You can create a free GroupSurveys account and start creating your own online surveys using skip logic rules today.
