In email delivery, there is no one-size-fits-all approach to HTML formatting. So unless text-only messages are used, email marketers must either prepare multiple versions or spend time testing campaigns across different email clients and platforms. That’s life Joey – until the email standards lobby gathers enough steam to persuade email and mobile platform developers to subscribe to some HTML email rendering standards.
Mark Brownlow published an informative post with links to articles and discussions about image blocking, mobile email growth, iPhone email design considerations and even a post that includes an actual email template that Glen Lipka designed which seems to test well across most clients. Glen is a NY Jets fan. As a Giants supporter, I won’t hold that against him.
My tests with our own GroupMail email templates have proved successful with rendering across most email clients and even seem to circumvent image suppression in Outlook Express. I haven’t done any formal testing though. If anyone has performed formal testing with GroupMail templates and has records or screenshots of the results, I’d love to hear from you!
Hi Richard. You might contact him at his LinkedIn page, http://www.linkedin.com/in/glenlipka or through his company at http://www.marketo.com/about/contact.php
Thinking about it, I need to get my contact information back onto this blog. I buried it under the new design last year.
I looked at Glen’s website but can’t find any way to contact him to get the usage rights to his email template promoted in the October 4 article.
Can you please help?
Regards,
Richard Durant