Here’s an example of a clever campaign by LeapFrog that found its way into my inbox last October. Notice the request to whitelist their new email address and a link to a web version in case the colorful HTML promotion below gets suppressed in some inboxes.
The Subject Line “This Halloween, Give Treats for their Minds” is followed by the catchy call-to-consider slogan, “Treat Your Kids to Some Brain Candy”. I recently returned to the US after 10 years in Europe and didn’t realize that Halloween was had become a gift-giving holiday until my sister-in-law confirmed it last year. I suppose Christmas is just around the corner, isn’t it?
In the body of the message, Leap Frog displays their “3 Favorite” Leapster Learning Games and “3 Favorite” LeapPad Books. On the side of each trio of products there is a nice green (for go) button that says “Shop all Leapster” or “Shop all LeapPad”.
Overall, I thought that the campaign was eye catching and clean.
I wonder if I’ll get any presents on Columbus Day?
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