How Segmenting Email Lists Can Improve Conversion Rates

A survey published by eMarketer.com suggests that we should all revisit the practice of email list segmentation by providing some evidence that doing so can yield higher conversion rates.

Vovici noted that 43% of respondents did not segment their mailing lists, which could have contributed to the low conversion rates. identifying email recipients by age, sex, annual income, past purchase history and other characteristics can generate more effective campaigns.

According to the eMarketer article:

“…a MarketingSherpa study underscored the usefulness of segmentation. Marketers who used advanced e-mail tactics such as dynamic content, A/B offer testing and segmentation by user details had higher click-through rates than those who did not…” continue reading

How can you segment your email lists?

By region?

Industry?

Gender?

Age?

It just might be worth seeing what happens if you do.