Is Your Email Campaign Ready for Black Friday?

Last year, Walmart shoppers did more online shopping on Thanksgiving Day than on Black Friday – the day most often associated with high volume holiday sales. Wal*Mart’s online sales also surpassed Amazon last year. What surprises will this year’s holiday shopping season hold?

A Maritz Research Poll shows that 37 percent of Internet users planned on shopping online on Black Friday last year (the day after Thanksgiving) as opposed to 34 percent the year before – and they spent more last year as well than ever before. For more information, read Black Friday Shoppers Prepare Online

With budget belts tightening this year, we can assume that holiday spending will dip this year – but we will still spend. As a matter of fact, there might be a rise in online shopping as we will all be looking for bargains during this holiday season. It is also likely that more people will shop earlier to spread the costs between November and December this year.

Is your holiday email campaign ready to roll?