Black Friday Sales Trump Bah Humbug Economy

Sales during this Thanksgiving holiday weekend brought a sigh of relief to some retailers who were anxious about gloomy sales forecasts due to a struggling economy. Preliminary results from several retail reports say:

  • 172 million people visited retail stores and websites on Thanksgiving weekend. That’s up from 147 million shoppers last year (National Retail Federation)
  • Shoppers spent an average of $372.57 this weekend, up 7.2 percent from last year (National Retail Federation)
  • Sales on Black Friday and Saturday rose 1.9 percent from last year, with total sales of $10.6 billion and $6.0 billion respectively (ShopperTrak)
  • Sales on Saturday fell .8 percent compared to 2007 (ShopperTrak)
  • Sales at US Specialty Apparel retailers improved 1.6 percent from last year (SpendingPulse)
  • Sales at US Electronics Specialty retailers fell 14.3 percent (SpendingPulse)
  • eCommerce sales rose 11.8 percent (SpendingPulse)

For more information, read Sorting Through Black Friday Data

About Tom O'Leary

I am a vegetarian VP of sales and marketing and brand ambassador for GroupMail, the award-winning email marketing software that is loved by awesome people in over 160 countries around the world. I <3 canoeing, kayaking, hiking, beach combing, going on road trips and planning the (wildly anticipated) annual All-Night-Stay-Up-Night with my daughters!
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2 Responses to Black Friday Sales Trump Bah Humbug Economy

  1. Pingback: 2009 Holiday Marketing Strategy (Black Friday, Cyber Monday, Green Monday Oh My) « Good to Great Email (G2GE)

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