MarketingProfs has a tidy article that provides twelve tips for creating effective surveys. Sometimes, it is the small things that make a difference, like keeping your survey short enough to prevent respondent fatigue. Marketing Profs says:
“…It shouldn’t take a respondent more than 10 minutes to complete a questionnaire. Make it five or even two minutes or less, if you can manage. Also, keep survey respondents in the loop along the way by telling them up front how long the survey might take, including a progress bar and, maybe, even naming the survey something relative to how long it will take. Time is a top complaint among people who have taken surveys, so address the objection immediately and move past it.”…continue reading
* access to this article might require that you complete a short registration form.
Not too long ago, I wrote two articles which provided an additional 15 tips on designing effective online surveys.
Online Surveys: Getting Feedback in 5 Easy Steps
“…What do you want to know from your customers? What actions are pending on the results of the survey? If you put a survey together with unfocused objectives, you will more than likely end up with a survey with unclear results. Define what questions your survey intends to answer. Do you want to measure your markets content delivery preference? Do you want to know what your employees satisfaction levels are? Defining your purpose is essential before determining your survey sample. Before you know who to ask, you have to understand what you are asking.”…continue reading
10 Tips for Writing Effective Employee and Customer Attitude Surveys
“…Make the intent, objective and possible outcomes of your survey clear to your sample by writing a relevant title and short introductory paragraph. Include the importance of the survey and how long it should take to complete. Before anyone completes a survey, they need to understand why the survey is relevant to them, what the investment is and how it might benefit them if they complete it. Might taking part in the survey influence prices of a product they use? Might it result in new features that they want? A persuasive introduction explaining the importance and potential benefits of the survey will help increase the number of employees or customers who take the time to complete it.”…continue reading
To put all of these tips into action, set up an account with our own GroupSurveys and create your own survey. It’s the best way to find out what your employees or customers are thinking. Don’t believe me? Ask them yourself.
Pingback: Posts about persuasion from across the internet as of December 29, 2008 — Persuasive Skills and Savvy with Dr. K
We agree – no survey should ever take more than 10 minutes. These are great tips – bookmarking now!