3 Quick Tips to Improve Your Email Marketing Campaigns in 2009

Here are a few easy-to-implement tactics to help improve your email marketing efforts this year:

1. Create a calendar for your email marketing campaigns so that you have a visual representation of your recipients, content and frequency (Who, What, When). Paste it on the wall in front of your desk or save it as your computer’s background image.
2. Design an email marketing checklist and use it every time you send a campaign. Airline pilots do it before taking off. So should you. It’s even more important to use a checklist after you’ve been doing it for a long time. Attention to detail is the cornerstone of successful email marketing.
3. Test your campaigns against as many email clients as you can prior to sending (include testing on your email marketing calendar). You can either establish accounts yourself with Outlook Express, Hotmail, Yahoo, Gmail, etc. or you can use an email design testing service and have them test your message for you.

These simple tactics will help to keep your email marketing efforts organized and consistent in 2008.