Mark Brownlow has a very insightful post about email sending frequency.
As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times.
Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and list fatigue. Short-term response boosts can come at the cost of delivery problems, damage to your brand, and long-term loss of sales/responses … [continue reading]
While more might mean initial increases in open, click-through and conversion rates; it can also mean increases in fatigue, frustration, unsubscribe requests and even spam perception (especially if someone signed up to receive your monthly email and they are now hearing from you every week.)
Sometimes, even the most interesting guest becomes a pest when they visit too often.
