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Although it isn’t really a laughing matter if you’re trying to get a nicely formatted HTML email to render successfully across various email clients; here’s a light view of what email marketers are up against today without HTML email standards in place.
* To see this and other comic strips by The Messaging Times, just click the strip.
The Email Standards Project is working hard to get email client developers and designers to implement standards for HTML email.
For more information about HTML email design and rendering, read the posts below:
- Email Design Tips (while we eagerly await HTML email standards)
- Developing Standards for HTML Email
- Designing Email with Compatibility, Image Suppression and Mobile Devices in Mind (Oy Vey!)
- Email Rendering Problems with Yahoo! Classic (what’s new?)
- HTML Email Design Considerations
- Email Marketing: Developing HTML Standards for Email
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2 Responses to “HTML Email Design and Rendering Standards”
[...] is the billion dollar question. As we’ve discussed here in the past, there are no standards for HTML email. So what looks good in one client (Yahoo) might look like [click] in another (Outlook 2007). Some [...]
[...] If you are going to send an HTML campaign, keep in mind that there is no standard for HTML email and HTML that looks good in one email client might not be formatted properly in another. To that end, it is important that you test your HTML email against multiple email clients to ensure that it looks good in all of them. For more information about HTML Email, read HTML Email Design and Rendering Standards [...]