I’m not very good at complex math, but I love the jokes (and music) and respect its incredible power. (funny math joke shown below)
I’m not a physicist, but I’m fascinated by the Large Hadron Collider (LHC) and what the actual physicists at CERN might discover by using it. (Large Hadron Collider at CERN pictured below)
If you are marketing a product or service that is complex in its features, specifications or capabilities; your job is to tell a story about its practical value and benefits which will be understood not only by those who comprehend the complex, but by those who don’t. That is why New York Times’ reporters write copy at a 10th grade reading level and best-selling authors pen their work for comprehension at a 7th grade level.
Simplifying the complex isn’t necessarily easy to do, but it is necessary if you want to communicate to a large audience and have everybody in the room understand you. As much as I am interested in math and physics, I wouldn’t subscribe to (or understand) academic papers about those subjects. But I always pause to read an article with a subject line and copy that simplifies the matter (pun intended.)
