More and more people want to create multimedia email campaigns. It’s a good idea. People like multimedia content and a short video can make information more interesting and memorable than several long paragraphs of text. YouTube’s success stems from our thirst for short video content.
But is email the right platform for video? Until recently, email marketers linked recipients to their multimedia campaign elements, and currently the best practice is to include a hyperlinked screenshot of the video to give the impression that the video is embedded but which actually links to a video hosted online.
Today, many marketers are interested in putting their video messages directly in front of email recipients. It makes sense and it is a noble pursuit. But it’s difficult enough to get simple HTML to render successfully in different email clients. How the heck will embedded video survive the non-standard format of email? It might not be as problematic as you think – if senders can crunch the file size small enough.
Mark Brownlow discusses the nuances of embedding video in email.
