I discovered the sign below in a neighboring town. It’s a good example of how a signal single word can discredit your entire business. For your next email campaign, edit the message twice (or three times) before sending it.
I have never heard of ‘neddle dreams’. Come to think of it, I’ve never heard of ‘needle dreams’ either, but at least the latter would make a bit more sense in an advertisement for a tattoo parlor. One thing is certain; if I ever do decide to get a tattoo, I probably won’t go to these ‘boneheads’.
Tattoos are permanent. So are mistakes in an email after you click ‘Send’.
It’s always a good idea to create a test group to send your message to first. Sometimes, it’s easier to notice mistakes in your inbox than it is in a message editor. Using a test group will also give you the opportunity to see how your message appears in different email clients. Create a test group with some Yahoo, Hotmail, Gmail and Outlook addresses to see what your message looks like before sending it out to your list.
And if you don’t do anything else, use a spell checker (but don’t rely on it). Eyes work butter better.
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