Innovation and Traditional Music

I like the new music program being run by the Model Arts and Niland Gallery in Sligo, Ireland. Their New Spaces for Music program showcases live performances in various and sometimes unusual places around Sligo town — challenging listeners and passers by to think about how they listen to, encounter and experience live music.

“…Using our lack of a venue to our advantage, the Model will be experimenting with new spaces for live music throughout the year. Unusual rooms, outdoor spaces, places where live music is not normally encountered, will all become new spaces for music with performers and projects drawn from a range of music genres…” continue reading

Today’s Live Lunch performance, Music for the Busses, will feature some traditional Irish sounds by Gerry Harrington and Margaret Rhatigan at the Bus Eireann station in Sligo at 2:30pm.

Gerry Harrington


Margaret Rhatigan (on Whistles)


Sometimes, you can improve an old product or service simply by changing the experience for people/users/visitors/listeners. Creating experiences and telling good stories is what marketing is all about. Of course, it helps greatly if you are creating experiences and telling stories about a great product, like traditional Irish music.

About Tom O'Leary

I am a vegetarian VP of sales and marketing and brand ambassador for GroupMail, the award-winning email marketing software that is loved by awesome people in over 160 countries around the world. I <3 canoeing, kayaking, hiking, beach combing, going on road trips and planning the (wildly anticipated) annual All-Night-Stay-Up-Night with my daughters!
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2 Responses to Innovation and Traditional Music

  1. Admin says:

    We look forward to more! Great idea. Reminds me of walking into Grand Central Station in NY and being unexpectedly greeted by top class performers in the terminal.

    The experience is a treat when music meets the street.

  2. The Model says:

    Afternoon guys, thanks for your post.

    We are really looking forward to this as it is our first Live Lunch of the year.

    It has been an exciting time for us as without our own building- we have had to experiment with new spaces around town, and it has been extremely interesting and rewarding.

    Pop in to the bus station if you’re about :)

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