According to recent ComScore data, there are over 50 million affluent ($100k +/year) Internet users in the United States, making up over 26% of the entire US Internet demographic.
So how do high-end product and service suppliers reach this wealthy segment of Internet users?
“Many of the luxury brands do e-mail marketing,” said professor Xavier Drèze of the Wharton School of Business. “Especially now, because as the customer base shrinks, you want to re-target them and e-mail is the best way to target.” continue reading
But if you are going to dive into marketing to the top earners by email, ensure that your HTML email designs are tested on mobile platforms, because this demographic is probably checking their email on their mobile devices. You could also consider sending personalized email-to-SMS messages to this segment.
