The Messaging Times

Exploring email marketing and other online marketing channels

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RT : Email deliverability: don’t always blame the ESP, here’s what you can do!

Writing about the McAffee-commissioned The Carbon Footprint of Email Spam Report, conducted by I.C.F. International has consumed 10 billion kilowatt-hours.

The report has been covered in the New York Times, The Wall Street Journal, The Associated Press, Computer Weekly, PC World News, Yahoo, The Huffington Post, CNet and a host of other offline and online publications.

The laughter induced by Ken Magill’s review of the report and its coverage consumed 42 billion kilowatt-hours.

We might be doomed. But if we go out laughing it makes it a bit easier to bear.

Hat tip to Ken.

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