More and more key decision makers are reading their email on smartphones; and more and more of those key decision makers are using iPhones. What does your email look like on their screens?
“…Looks like the iPhone hasn’t lost its mojo after all. Apple announced today that more than 1 million iPhone 3G S had been sold during its debut weekend, well ahead of analyst expectations.
Apple also said that six million customers had downloaded the new iPhone 3.0 operating system boasting more than 100 added features. Few had predicted that the iPhone 3G S would match the million units sold out of the gate by the 3G model a year ago, especially since it was released in only eight compared to 21 countries last year…” read more
Here are some articles that will help to prevent your email from looking like a rotten apple on an iPhone:
- The Mobile Version Link in HTML Email. Hmmm
- Special Report: iPhones and Email Marketing. 10 Pros and Cons (Free Trial Subscription required)
- How to Design Email for Mobile Devices
- Email Design for iPhones
- Mobile Email: The Marketing Challenges
One thing is for certain, you should start including an iPhone, Blackberry and other mobile devices on your list of clients that you test your email campaigns on. Unless of course, you don’t mind sending rotten apples to the key decision makers you communicate with.
