Comments on: To Get Attention, Don’t Be Too Smart http://www.messagingtimes.com/2009/06/23/to-get-attention-dont-be-too-smart/ email marketing, list management, metrics and the world Tue, 20 Jul 2010 10:10:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tom O'Leary http://www.messagingtimes.com/2009/06/23/to-get-attention-dont-be-too-smart/#comment-212104 Tom O'Leary Thu, 25 Jun 2009 17:53:03 +0000 http://www.messagingtimes.com/blog/?p=1640#comment-212104 I agree with you Alex, thus my last sentence: "...alternatively, you can be smart and communicate with a smaller, more targeted audience that might appreciate your intellectual, well-written and thought-provoking content and respond in kind." In mass communication, you sort of need to play to the least common denominator if you want a large number to respond. I agree with you Alex, thus my last sentence: “…alternatively, you can be smart and communicate with a smaller, more targeted audience that might appreciate your intellectual, well-written and thought-provoking content and respond in kind.”

In mass communication, you sort of need to play to the least common denominator if you want a large number to respond.

]]> By: Alex Fenwick http://www.messagingtimes.com/2009/06/23/to-get-attention-dont-be-too-smart/#comment-212099 Alex Fenwick Thu, 25 Jun 2009 16:00:14 +0000 http://www.messagingtimes.com/blog/?p=1640#comment-212099 See, i'm unsure whether it is being clever or finding common ground with people. The example you used, with the universe being squashed, I would find interesting, but I know that the majority of my mates wouldn't really care as it wouldn't affect them directly. Where as everyone knows about the joys of Friday. That will directly affect a larger audience. So I think you're quite capable of purveying an intelligent message to the masses, but just make sure that it is one of those common grounds that everyone can relate to if you want to maximise your impact. See, i’m unsure whether it is being clever or finding common ground with people.

The example you used, with the universe being squashed, I would find interesting, but I know that the majority of my mates wouldn’t really care as it wouldn’t affect them directly.

Where as everyone knows about the joys of Friday. That will directly affect a larger audience.

So I think you’re quite capable of purveying an intelligent message to the masses, but just make sure that it is one of those common grounds that everyone can relate to if you want to maximise your impact.

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