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Google illustrates that how you ask your questions determines what answers you will get. Asking the right questions is critical in conducting online customer or employee surveys.
Good survey questions are…
- purposeful: so the answers will tell you something that you want to know (and ideally something that you can implement)
- measurable: so you will be able to clearly analyze the responses and come to specific conclusions
- clearly worded and unambiguous: so the questions can’t be misinterpreted by respondents
- as short as possible: so respondents won’t get confused or fatigued
- relevant to respondents: according to their knowledge, backgrounds and experiences
- not leading: to avoid influencing a respondents answers
- focused and single barreled: to yield one measurable response which can be measured independently of others
- free from jargon: so that each question is understood by those who don’t know the acronyms and industry speak
- tightly structured: so they elicit non-general responses related to a specific behavior, attitude or experience
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