Al Iverson provides some sage advice about permission-based email opt-in practices. There are some valuable tips for structuring an effective email subscription strategy, to include design and content recommendations.
If I had a nickel for every time somebody lied to me about a list being confirmed opt-in, I’d be a rich man. How stupid do you think ISPs are? They can instantly tell when you’re hitting spamtraps, when too much of your mail attempts bounce, and when your mail generates too many complaints. Just because some ISPs provide data on this back to you doesn’t mean it’ll help you evade their filters and processes. Trust me, I’ve met most of these ISP guys, and they’re smarter than both me and you…continue reading
Permission can’t be faked and there are no short cuts for real, long term success in building an effective email list – a list made up of people who really do want to hear from you.
Thank you Al – great article and reminder to anyone who still tries to ‘rationalize’ marketing without permission.
Thanks Sara. Definitely, one of those issues that requires a reminder every now and then ; )
Great post – it is very important for email marketers to be reminded of these best practices every now and then.
Thanks for the shout out!