The Messaging Times

In observation of the 4th of July, our US Office will be closed on Friday, July 3rd. Officially known as Independence Day, the United States is just one of many countries around the world that recognizes its independence with an official holiday.

Here is a short list of some things that email marketers wish they were were independent from:

1. Non-standard HTML rendering across the growing number of email clients that cause HTML email to appear different to each recipient on your list.
2. The ever-growing number of delivery hurdles that email marketers must jump over to get legitimate email delivered to recipients.
3. Stringent email sending policies of mail SMTP hosts and ISPs which make it difficult for small businesses to communicate with their customers. It’s time to start understanding that even small businesses have big lists of customers today.
4. Over-zealous anti-spam filters that prevent legitimate email from reaching the inbox and yet somehow allow large volume spammers to get through.
5. Recipients using the “Report as Spam” button rather than the available unsubscribe mechanism.

For all of our US customers and friends, we hope that you enjoy the celebrations.

Happy 4th of July!