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	<title>Comments on: 5 Tips to Increase Email Subscription Rates</title>
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	<link>http://www.messagingtimes.com/2009/07/06/5-tips-to-increase-email-subscription-rates/</link>
	<description>email marketing, mailling list and newsletter software</description>
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		<title>By: The Messaging Times :: GroupMail Insights Marketing communication email email marketing emarketing newsletters :: Marketing from the Top of the Empire State Building</title>
		<link>http://www.messagingtimes.com/2009/07/06/5-tips-to-increase-email-subscription-rates/#comment-214925</link>
		<dc:creator>The Messaging Times :: GroupMail Insights Marketing communication email email marketing emarketing newsletters :: Marketing from the Top of the Empire State Building</dc:creator>
		<pubDate>Tue, 29 Sep 2009 19:05:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1432#comment-214925</guid>
		<description>[...] You can also use effective strategies to grow your own email list over time. &#8220;&#8230;In-house email lists regularly outperform 3rd party rental lists simply because those people who subscribe directly on your website know what they are signing up for and are requesting to hear from you first-hand. When renting an email list, you are assuming that the people on that list are interested in what you have to say and sell. And you know what assuming does&#8230;&#8221; read 5 Tips to Increase Email Subscription Rates [...]</description>
		<content:encoded><![CDATA[<p>[...] You can also use effective strategies to grow your own email list over time. &#8220;&#8230;In-house email lists regularly outperform 3rd party rental lists simply because those people who subscribe directly on your website know what they are signing up for and are requesting to hear from you first-hand. When renting an email list, you are assuming that the people on that list are interested in what you have to say and sell. And you know what assuming does&#8230;&#8221; read 5 Tips to Increase Email Subscription Rates [...]</p>
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		<title>By: Why You Should Test Email Subscription Incentives : The Messaging Times</title>
		<link>http://www.messagingtimes.com/2009/07/06/5-tips-to-increase-email-subscription-rates/#comment-144079</link>
		<dc:creator>Why You Should Test Email Subscription Incentives : The Messaging Times</dc:creator>
		<pubDate>Tue, 22 Apr 2008 17:35:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1432#comment-144079</guid>
		<description>[...] we discussed the value of providing incentives as a way to increase email subscription rates. In general, incentives help to persuade people to sign up for a mailing list. But all incentives [...]</description>
		<content:encoded><![CDATA[<p>[...] we discussed the value of providing incentives as a way to increase email subscription rates. In general, incentives help to persuade people to sign up for a mailing list. But all incentives [...]</p>
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		<title>By: Tom O'Leary</title>
		<link>http://www.messagingtimes.com/2009/07/06/5-tips-to-increase-email-subscription-rates/#comment-143189</link>
		<dc:creator>Tom O'Leary</dc:creator>
		<pubDate>Wed, 16 Apr 2008 19:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.messagingtimes.com/blog/?p=1432#comment-143189</guid>
		<description>Great point Mark. Letting subscribers know that there is a working unsubscribe mechanism in place and that that you take it seriously &lt;strong&gt;BEFORE&lt;/strong&gt; they sign up would certainly put them more at ease and help to build trust from the beginning of the relationship.

All the best

Tom</description>
		<content:encoded><![CDATA[<p>Great point Mark. Letting subscribers know that there is a working unsubscribe mechanism in place and that that you take it seriously <strong>BEFORE</strong> they sign up would certainly put them more at ease and help to build trust from the beginning of the relationship.</p>
<p>All the best</p>
<p>Tom</p>
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		<title>By: Mark Alves</title>
		<link>http://www.messagingtimes.com/2009/07/06/5-tips-to-increase-email-subscription-rates/#comment-143084</link>
		<dc:creator>Mark Alves</dc:creator>
		<pubDate>Wed, 16 Apr 2008 00:57:46 +0000</pubDate>
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		<description>6. Explain how to unsubscribe or mention that each email includes an unsubscribe link so you build upon the sense of trust established in step 4.</description>
		<content:encoded><![CDATA[<p>6. Explain how to unsubscribe or mention that each email includes an unsubscribe link so you build upon the sense of trust established in step 4.</p>
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