When someone subscribes to your newsletter or other email offer, it is good practice to send a welcome or confirmation message. This automated message can serve as an introduction to your offer (and to confirm the subscription if you are using double opt-in subscription methods.) It can also express your commitment to permission marketing. Gaining the trust of your recipients is more important today than ever before. With that in mind, I drafted the email below as an example of a welcome letter that helps to establish trust between you and your recipients.
Hi Tom,
Thank you for subscribing to our newsletter. We hope that our emails will contain information that you find valuable. That is our mission.
You can stop receiving our newsletter at any time by unsubscribing.
Let’s Talk About Trust
Healthy online relationships require trust, just like they do offline. Subscribing to our newsletter doesn’t mean that you trust us implicitly or think that everything we provide is relevant to you. We won’t send you our other email offers without your permission. We are sensitive to this because we are recipients of email ourselves and understand how frustrating it is when publishers take advantage of our trust.
You subscribed to a particular offer and that is what we will send you – nothing more, nothing less. We won’t send you any of our other email offers unless you subscribe to them. You might even change your mind about this one in time if it doesn’t live up to your expectations. We won’t take it personally if you do.
Our goal is to provide you with the information that you requested to receive every 2 weeks. By the way, we consider email to be a two way communication platform and we encourage you to give us feedback about our newsletter. Please let us know if there is any way that we can make it more relevant to your needs, or if it deviates in any way from what you signed up for.
You will receive your first newsletter shortly. I hope that you enjoy it!
Best regards
Tom O’Leary
Tom O’Leary
Editor, The Messaging Times***************************************************
You received this newsletter at this address (oleary@infacta.com) because you subscribed to it.
To unsubscribe, simply click here.
If this message was forwarded to you from a friend or colleague and you want your own subscription, you can subscribe here.
Copyright 2007 messagingtimes.com. All rights reserved.
Infacta Ltd. | 1313 E. Maple Street | Bellingham, Washington | 98225Your privacy is important to us and we will protect it.
*************************************************
Of course, real and lasting trust is built over time, after a series of interactions where expectations are met or exceeded. But letting your new email subscribers know that you respect the terms of their subscription and don’t intend to abuse it will help to foster the beginning of a successful long-term relationship.
Do you have an example of a welcome letter (either one that you sent or received) that helps to build trust?
Pingback: Send A Welcome Message To New Subscribers