Comments on: A Recipe for the Best Day to Email http://www.messagingtimes.com/2009/09/22/a-recipe-for-the-best-day-to-email/ email marketing, list management, metrics and the world Tue, 31 Aug 2010 18:16:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Messaging Times :: Marketing communication email email marketing emarketing metrics :: When is the Best Time to Post on Twitter, Digg or Email? http://www.messagingtimes.com/2009/09/22/a-recipe-for-the-best-day-to-email/#comment-219422 The Messaging Times :: Marketing communication email email marketing emarketing metrics :: When is the Best Time to Post on Twitter, Digg or Email? Thu, 11 Feb 2010 00:51:56 +0000 http://www.messagingtimes.com/blog/?p=826#comment-219422 [...] For email, the old (and consistent for some years) benchmark for the best day to send email was somewhere between Tuesday and Thursday; but recent studies suggest there are even better days to send email. [...] [...] For email, the old (and consistent for some years) benchmark for the best day to send email was somewhere between Tuesday and Thursday; but recent studies suggest there are even better days to send email. [...]

]]> By: Tom O'Leary http://www.messagingtimes.com/2009/09/22/a-recipe-for-the-best-day-to-email/#comment-67530 Tom O'Leary Wed, 01 Aug 2007 17:24:55 +0000 http://www.messagingtimes.com/blog/?p=826#comment-67530 Amen Pete. There is no one-size-fits-all approach. Continual testing is necessary not only to measure responses from different demographic groups, but to track behavioral changes in demographic groups over time. Tweens today are much more sophisticated than they were when I was one of them. They respond differently now than I did then. They use different tools, language, etc. All the best Tom Amen Pete. There is no one-size-fits-all approach. Continual testing is necessary not only to measure responses from different demographic groups, but to track behavioral changes in demographic groups over time. Tweens today are much more sophisticated than they were when I was one of them. They respond differently now than I did then. They use different tools, language, etc.

All the best

Tom

]]> By: Pete W http://www.messagingtimes.com/2009/09/22/a-recipe-for-the-best-day-to-email/#comment-67450 Pete W Wed, 01 Aug 2007 08:29:11 +0000 http://www.messagingtimes.com/blog/?p=826#comment-67450 Nice post. I especially like that you tell people to test themselves - I've seen campaigns that fly in opposite directions in terms of responses, simply because the audiences are different. Tweenage girls who like teen magazines will respond differently to silver surfers who enjoy luxury cruises. Two rules of direct mail (whether email or traditional): 1) Know thy audience 2) Track and test everything Nice post. I especially like that you tell people to test themselves – I’ve seen campaigns that fly in opposite directions in terms of responses, simply because the audiences are different. Tweenage girls who like teen magazines will respond differently to silver surfers who enjoy luxury cruises.

Two rules of direct mail (whether email or traditional):
1) Know thy audience
2) Track and test everything

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